Commenting In The Blogosphere: A Quick Guide
Many real estate companies are using social-networking and blogging sites in order to increase their visibility and reach a wider market. Social-networking websites, such as Facebook and Twitter have never been more popular. And today, most people get their news from blogs instead of daily newspapers. Commenting on blog posts on different websites can help you advertise your services and company without actually having to pay out a single cent. It’s essentially a form a free advertising, if you know how to do it right. The following guide will help you learn how to conquer the blogosphere, so that you can increase your customer base and expand your business.
Avoid the obvious — Bloggers are smart, crafty and creative individuals. They have to be, because a blog post is a short, attention-grabbing blurb that is used to attract readers to a particular website. Therefore, they know when someone is trying to “advertise” on their blog by leaving obvious comment such as, “For the best in real estate, visit www.mywebsite.com.” When you are leaving a comment on a popular blog, always avoid the obvious. First, make a comment that is relevant to the post, but will give you the opportunity to follow up with a link to your website at the same time. For example, if the blog post is about the economy, you could leave a comment such as, “I agree. Today’s economy is tough. My company is always looking for new ways to increase income. Continue the discussion at www.mywebsite.com.” This way, the blogger won’t be apt to delete your comment, because you actually sound interested in the post itself.
Don’t comment more than once — Some companies try to blast a blog with comments and links, hoping that if they do it enough they will get noticed. This is ridiculous. When visitors see the same comment and link over and over again on a blog, they know that the person is seeking free advertising and they will simply ignore it. Overused comments and links are annoying and they will only make you look desperate.
Use correct grammar and spelling — When commenting on a blog, be precise and grammatically correct. A simple misspelling or a misuse of grammar could lessen your credibility, especially if you are trying to attract high-end clients. Readers will take one look at your comment and laugh, rather than click on your link. Like it or not, any comment that includes a link to your website or your business name will directly impact how people perceive you and your company.
